Brand development

I like to think of branding as crafting a reputation. It really is that simple and that elaborate at the same time. Visualize what your brand should stand for, convey, embody. Imagine what appeal the hottest brand would have on your target market. Think big, then edit, edit some more and then, as effortlessly as a chameleon changes color, become that brand. Sounds simple enough. Right? Then why do so many companies struggle with branding? The reasons are many. Lack of consistency, failure to clearly define the brand image,weak internal marketing and/ or creative teams, failure to work with in and continuously enforce the brands creed, poor messaging and poor design to name a few.

I work with clients to define and direct marketing strategies and brand communications to create impactful audience connections across print, digital and environmental media.  My goal is to deliver experiences, interactions and communications that are seamless, relevant and memorable, and certain to have a lasting impact.

Essentially, I’ll help you build the foundation and character of your brand and answer its critical business questions.

  • Brand architecture

  • Brand expression

  • Brand strategy

  • Employee branding

  • Identity design

  • Brand Standards

  • Brand Launch

 

  • Naming

  • Cultural brand alignment

  • Research

  • Internal brand support and engagement tools and workshops

  • Corporate naming

  • Product naming

  • Retail Enviornments

  • Service naming

  • Strategy

  • Digital strategy

  • Content strategy and development

  • User experience

  • Responsive web design

  • Social media

  • Social Branding Strategy

 

  • Mobile Design

  • Advertising

  • Environmental design

  • Packaging

  • Promotions

  • Sponsorship and events

  • Trade Shows

  • Displays