Defining the User Experience
A well crafted user experience strategy defines a long-term plan to align every customer touchpoint with your vision of the ideal user experience. Ideally – it’s a process that – starts at the strategy level and affects the whole lifecycle of a project. Defining, designing and developing a profitable user experience begins by learning about your business model and doing user research to understanding how a service can fit into the users’ prospective.
It’s a very important part in defining the business strategy and it doesn’t end with the user interface design, or the visual design or the content strategy, it’s also about testing people, supporting development, and making ongoing adjustments even after the launch.
So, how can I help you develop the best user experience strategy?
User Experience Strategy – Research & Analysis / User Experience Strategy – Design & Prototyping / Competitors Analysis and Best Practices / Internal Focus Groups / External Focus Groups / Building multidisciplinary teams to ensure complete expertise / ANALYTICS AND REPORTING / Wireframing and Prototypes / Setting usability metrics / Process Diagrams and Experience maps / Create a complete Framework / User Experience Strategy – Evaluation and Beta Test / A/B Testing / Custom testings / Usage logs / Analysis of support calls /
Do you need a competitive edge by connecting with customers in ways that drive loyalty? Do you have a challenge that requires or might benefit from a technology solution?
Are you ready to assemble your marketing, branding and digital pieces for stronger overall performance across every platform?
Assuming you said yes... Together, we’ll determine the right balance of technology solution and branding to make your business a powerful force. Then I create an on-brand, custom software experience. Working with your IT staff or independently, on large projects or small, I can help you boost your efficiencies and work smarter.
My job is to create exceptional digital experiences that are tailored to your target audience, attuned to your marketing objectives and accountable to your bottom line.