Copywriting, Marketing, Social & Writing
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Branded Copy
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Samples:
Feature Article In House Magazine:
Tradition- a term so rooted its application rarely changes its meaning, yet so dynamic it reflects culture, time, geography, means and values. But more then a term, tradition is a code and as the case with any code some choose to honor it, some worship it, and some prefer to abandon it.
Long Island, despite its proximity to one of the most modernistic cities in the world, Manhattan, embraces the code of time honored tradition most obviously with its landscape, architecture and design. From its East Coast Farmhouses to its Gold Coast Mansions tradition weaves through the islands neighborhoods as surely as the breeze. Garden City is no exception. Residents here approach every facet of the town’s esthetics with fundamentalist certainty.
You might for a moment explore the idea that designing in such an environment requires less talent then, let's say, designing without boundaries. However, it's quite the opposite. Design by prerequisite requires thorough knowledge of the key elements that define the style and the creativity to explore its limits, bringing it to new heights while achieving the predefined outcome. The challenge becomes even more evident in the kitchen and baths, two rooms riddled with code limitations and the inclusion modern day appliances. So when Vinny Muldoon, owner of Old World Quality Corp set out to build a new Dutch Colonial in Garden City that looked as though it had been there for decades, he turned to Douglas Kitchens to ensure traditional authenticity in every facet of the kitchen and bath designs.
Doug Walsh, CKD, owner of Douglas Kitchens worked with Old World to design the kitchen and six bathrooms. To mirror the homes exquisite custom detailing Dutchmade custom cabinetry was chosen for its furniture like craftsmanship and seamless construction. In the kitchen, white cabinetry cleverly lines the rooms perimeter providing ample storage and workspace, but with an understated presence that enhances the magnificent millwork and allows each piece to enjoy its own recognition. To compliment the symmetry of the room’s high ceilings and open, airy layout Doug choose mullion doors to offset the cabinetry and create a sense of depth and light.
Central to the kitchens design is a handsome, twelve foot island clad in cherry, beaded inset paneling, topped with a 2 1/2" thick Double Roman Ogee granite top. The islands rich wood and architectural detailing add contrast to the perimeter workspace and serve as a transition from the kitchen to the rest of the great room that includes quarter sawn 6" wide oak floors, a 6' fireplace, French doors and custom, built in bookcases. Furnished with an antique copper bar sink and additional cabinetry the island is well suited for entertaining, prep work and dining. "We wanted the island and cabinetry to look as though they were natural part of the home and not separate furnishings," notes Doug. Most of the cabinets are virtually seamless and the island was actually shipped from Dutchmade in one finished piece." Finishing off the kitchens custom look are 4 1/2" beaded columns framing the range and farm sink and 3 1/2' beaded columns en-casing the wall oven and built in refrigerator with integrated paneling. The architectural toe kicks complete the look giving the base cabinetry furniture like finishing. All of the appliances are by Viking. Just off the kitchen is a marvelous butlers pantry furnished in floor to ceiling cherry, cocoa cabinetry with Gothic mullion doors, a granite counter top and a hammered antique copper bar sink.
They say that historic homes come with rich histories. What makes a Vinny Muldoon home so sought after is his ability to capture the sentiment and charm that historical home owners seek, while leaving in the past the drafty windows, antiquated plumbing, musky basements and squeaky floors typically associated with old homes. Old Worlds craftsmanship truly echoes it design skills. The sprawling 4 story home easily accommodates 6 bedrooms and 6 baths, a nanny's quarters, a home theater, exercise room, living room, dining room, den, great room, mud room and too may walk in closets to mention. However as much attention went into the plumbing, heating and cooling systems as the design work. “Our goal is to create homes that are as well built as they are designed. We use top of the line, high tech heating and cooling systems that are so efficient they cut traditional energy costs to almost half," explains Vinny. "We’re constantly looking for new ways to improve the quality of the home environment." The homes lower level features elevated 9 foot ceilings and full length windows which eliminate dampness and equal the feeling of being on the first floor. While the bathrooms gleam with historical charm, all are well equip with modern day luxuries including whirlpool baths and body sprays. Here again, custom detailing was paramount to the design. The vanities and medicine cabinets were custom built at the factory and designed by Doug to blend seamlessly with the homes rich architecture.
Sample
Adfin Website Copy
Spend smarter. Price better. Trade confidently.
Subhead
AdFin's CampaignWatch and CampaignCentral bring intelligence and transparency to programmatic media trading.
BODY
What if you could gain clearer insight and visibility into your programmatic media trades?
With AdFin, you can.
Our CampaignWatch and CampaignCentral sheds light on the now siloed programmatic trading platform, creating more fairness and opportunity for everyone.
AdFin empowers advertisers, media buyers, sellers and investors with the technology to track, analyze and optimize every dollar across every channel. We enable ad buyers and sellers to see inside the previously elusive "black box" of programmatic media trading so that they can make better business decisions and create new revenue opportunities.
Forty cents of every dollar spent programmatically actually buys media*.
Do you know where your ad dollars are going?
BULLETS
Are your CPMs fair and competitive?
What percentage of your programmatic spend is being funneled to third party fees?
How, exactly, is your budget allocated across DSPs, SSPs ad Publishers?
Are you trading efficiently and maximizing media spend ROI?
What’s is the true value of the media being exchanged?
BODY
AdFin gives you the knowledge to act with confidence.
TECHNOLOGY
AdFin in action.
A revolutionary platform, AdFin is the only intelligence platform designed for programmatic trading.
Relatively new, programmatic media has seen explosive growth with no signs of slowing down. Just a few years ago, programmatic media was relatively new on the scene. Yet more recently, it has seen explosive growth with no sign of slowing down. The market is already more than 100X larger than the NASDAQ. Within a decade, virtually all media will be bought and sold programmatically.
The vast scale of programmatic and the lack of visibility and transparency motivated AdFin to design a platform that could:
INGEST billions of transaction files, daily
STORE trillions of data points, in perpetuity
QUERY petabyte-size databases, in seconds
NORMALIZE data from multiple sources, DSPs, SSPs, Exchanges, ATDs, and more
MEET the diverse needs of audiences across the programmatic ecosystem
Big Data with a Purpose:
BODY
We take terabytes of siloed data, process and aggregate it, and then deliver it to stakeholders in a dashboard-style display for analysis and action.
Using advanced algorithms we ingest data at scale from across the ecosystem (DSP, ATD, SSP). We process billions of records per day and display queries in seconds. Finally, we rate and grade activity against internal and market benchmarks and report via a state-of-the-art interface.
Building an engine of CHANGE.
At the core of AdFin’s technology is our patent-pending Programmatic Discovery Engine, built to meet the detailed needs of this complex marketplace.
GRAPHIC OF PROCESS/INGEST > PROCESS > QUERY> OUTPUT
Other programmatic technologies are designed strictly for tactical transactions. AdFin’s platform can ingest, process, and analyze programmatic data at scale — with speed and security.
Scale & Speed
Advanced hyper-querying and data compression scales to petabytes while retaining maximum speed. AdFin can ingest 50 billion records daily and process them in minutes
Smart
Machine learning, proprietary algorithms, and AdFin’s classification and taxonomy systems drive intelligent queries and results. AdFin can display queries on 100s of millions of data rows in 1 second on a single machine
Simple
APIs and hooks into major DSP, SSP, and ATD data sources. Transfer options include Log File transfer, Server to Server (S2S), and/or Pixel call
State-of-the-Art Analytics
AdFin’s cutting-edge visualization engine, capable of illustrating market insights and trends at lightning speed, giving users the power to search, sort, and visualize programmatic data as never before.
Solutions:
Get a big picture view of big data.
AdFin’s innovative and easy-to-use technologies give advertisers, media buyers, publishers and investors the capacity to monitor and analyze billons of daily programmatic transactions, all from a single platform.
CAMPAIGNWATCH™ and CAMPAIGNCENTRAL™, our proprietary solutions, empower you to compare your performance against internal and market benchmarks in real time. You enhance bid strategies, confirm the competitiveness of your buys, and maximize efficiency and accountability. You take control.
BODY
Monitor, analyze, and assess all of your programmatic trades and operations from one intuitive and easy-to-use dashboard. Get a panoramic view of all data points and make more informed decisions.
Put CAMPAIGNWATCH™ to work for you:
BULLETS
Working Media
Know exactly what percentage of your budget is buying media vs. going toward data, fees, and technology.
Price/CPM Competitiveness
Analyze the competitiveness of your CPMs as compared to channel, category, and other benchmarks.
DSP Allocation
Understand how your budget is being allocated across DSPs and whether the best performers can scale.
Budget Pacing/Phasing
Ensure your cross-channel budget allocation is on plan by day-of-week and day-part.
Campaign Composition
Know how your entire budget is allocated by geography or content, for example, and find new opportunities to gain efficiencies.
Inspired by financial intelligence. Built to foster opportunity.
Sample:
Agency Web Copy / Humorus
About
We know, the big questions everyone have are, “What makes you so special?”“Why should we choose you?” So let's take that one off the table. Shall we?
We get together and formulate BRILLIANT (not shabby) ideas that engage your target audience.
We stay up late. We get up early. We drink great coffee. But what really keeps us going is a passion for play. Ours, yours and yes, mankind’s fundamental need to engage in playful activities for enjoyment and recreation. We take this very seriously. Or, maybe, not too seriously which, is why we are SO good at it.
But it doesn't stop there. If there's one thing gamers are known for it is going to extremes. We LITERLY wrap our brains around your target audience in our never ending quest to identify the optimal user experience.
We study behaviors. We analyze results. We turn victories and challenges into conversions and clients. We play, design and develop lots of insanely engaging games.
Our People:
Unlike other professionals who got serious about their careers after they found themselves in college, or an ugly divorce, WE have been fine tuning our play and gaming skills since the tender age of two. Hard to beat.
Of course we've got “suits” too. Let's face it, all play, all day would make us a rec center and not the highly sought after, marketing powerhouse we are. Our suits do stuff like (in their own words):
Define Business Objectives
Identify KPIs
Strategic Planning
Focus Testing
Strategic Marketing
Community Management
Partnership Marketing
Media Relations
Media Spending
Media and Promotional Planning
Like any true gamer who lives for victory, we love to brag. So we don't mind sharing that we work with some of the biggest names in the universe. That's right, until someone tells us otherwise, the universe.
Our Clients
Here is a long, long list of our very, very happy clients:
In parting, we'd like to leave you with this quote from Mae West, “I generally avoid temptation unless I can't resist it.” Yup!
Sample
National Ad Campaign
Copy reads:
His secret weapon. Loosing is not an option.
Her secret weapon. Passion fuels performance.
Feature Article, House Magazine.
Demand and the Man Who Serve's it in Style.
Doug Walsh seems to be writing the book on "How to Excel in an Ever Changing Market - The Building Industry." With its economic ups and downs and insatiable appetite for new products and fresh ideas, building a business that caters to the building industry is far from a quick read of Jack Welch's "Winning" or Michael Gerber's "The E-Myth Revisited". No, unwavering determination and a keen aptitude for flexibility are something you are born with.
Sure Doug was born with a bit of the industry in his blood. His family owned and operated Walsh Enterprises, a commercial plumbing and architectural building manufacturer's representative business for 30 years which Doug worked at straight out of college. He spent no less than nine years specking kitchen and bath projects for Architects, Consulting Engineers and Builders and growing a steady client base in the process. While the bulk of their business was commercial plumbing products, a bestseller was the one builder cabinet line they offered. Doug soon noticed that the line did not offer the design options that many of his clients desired. So, Douglas Kitchens & Baths was born to meet the needs of those clients.
Fueled by its clients demand for design and pricing flexibility, the 7,500 square foot state-of-the-art showroom now carries six cabinet lines including stock, semi-stock and custom options as well as a smorgasbord of design styles. "My clients include single unit, high end residential, multi unit and high rise residential builders" notes Doug. "I needed a selection that would satisfy everyone in that spectrum." The result is a showroom that boasts 75 kitchen and bath displays (many of them fully working), hundreds of door styles, countertop options, appliances, plumbing fixtures and hardware.
A countertop fabrication shop is also located on the premises allowing them to offer the most competitive pricing in that market. Aside from solid surface materials fabricated in house, their product offering also includes stone, wood, metal and glass as countertop options.
Other "trade friendly" amenities include private conference rooms so that professionals can sit down with their clients and carefully go over plans and blueprints, training rooms and a warehouse.
Product selection and showroom design alone won't grow you into a successful showroom overnight. Being in a business that caters to a design industry means staying one step ahead of new trends, products and technologies - a plight Doug continues to master.
Take a trip to the showroom on any given day and chances are Doug is right there meeting with clients or working on a kitchen design. No corporate office upstairs or in the back. His desk sits amongst the other designers in the showroom. It is precisely that roll up your sleeves, in the trenches mentality that keeps Doug in synch with his clients. To keep up with trends and technological advances Doug and his team maintain several industry certifications and are active members of NKBA, LIBI, NARI and ASID. His team now 30 and growing includes Certified Kitchen & Bath Designers, Certified Interior Designers, Certified Lead Carpenters and Certified Remodelers. Doug himself is CKD and CBD certified. "My designers have years of experience in their respective fields and really enjoy their work. By allowing them to focus on that field they are better able to grow in their position, stay current with trends and ultimately better service their clients," claims Doug.
Looking to the future, Doug sees nothing but possibilities. "This industry is always changing," he points out. "If you're accepting of that and willing to change with it, then there is always room to out do your self."
Feature Article, House Magazine
Designing to Scale
With an eye on scale, designers Doug Walsh and Dan Guano set out to create a space that marries traditional elegance with transitional simplicity. The result is an uberchic design exhibiting the precise restraint and charm their Oyster Bay clients envisioned.
"The room is large, tall and perfectly square", recalls Dan Guano. "The challenge was filling the space proportionally with out loosing a sense of intimacy."
Rather than using taller cabinets to punctuate the rooms' height, they opted for a linear row of glass cabinets nested atop of the storage cabinets. The glass cabinets seem to anchor the room while creating an understated focal point and a casual distinction the home owners were looking for.
Using the height of the window as a guide, Doug Walsh, CKD, selected a 15" custom glass cabinet to ribbon the kitchens cooking and preparation areas. To keep an uninterrupted linear flow, all large appliances were housed in one wall where larger glass cabinets were used to compensate for their scale. Keeping the larger appliances together also allowed for a tremendous amount of countertop space.
To achieve an elegant yet clean look the designers borrowed elements from traditional and transitional styles that could work together. The kitchens massive island, which serves as both a preparation and eating area, is outfitted with a classic Carrera marble top. The honed finish, eased edge and 2" thickness give it a magnificently subtle presence and work seamlessly with the overall rhythm of the room. Inset shaker door cabinets in a Harbor finish with flush toe kicks by Signature Custom Cabinetry mimic the rooms linear detailing while adding furniture caliber sophistication. The island also houses a cookbook library, 6 working drawers for storage and a sink for preparation.
For variation, the color scheme was inverted on the rooms' perimeter walls with earthy, warm granite on the counter tops and a light Oyster finish on the cabinets. The back splash features glass tile banded horizontally in on offset pattern.
To add drama careful attention was given to the lighting effects. High hats and pendant lighting provide functional light while under cabinet and invisible cabinet lighting give cadence to the room's lateral focal points. Overall, the architectural effects artfully bring your eye around the room.
Feature Article
Somethings Got to Give
Any kitchen designer can tell you that each project comes with a unique set of obstacles. Some are expected, some surprisingly, set the tone for the design and some - like zeroing in on a clients design style can, on occasion, prove to be the most challenging. So when a Great Neck Estates, mother of two walked into Douglas Kitchens asking for a design that mirrored the one in the movie, Something’s Got to Give, Helen Murray, CKD, knew exactly what she was looking for. In case you haven’t seen the movie, the Something’s Got to Give kitchen, renowned for its elegant simplicity, seems to elicit the same response from would-be kitchen remodelers across the country – I’ve Got to Have It. Flooded with milky white hues, soft finishes and subtle detailing, its clean design packs universal appeal. “It’s the type of kitchen that lends itself to a pretty broad range to tastes,” notes Murray. “It's very much traditional, yet it’s toned down to the point where people looking for something less formal, sometimes country cottage, even transitional find it’s a style they can and would like to live with.”
The style is actually English Colonial characterized by un-adorned cabinetry and mill work, pale hues in dull sheens, soft finishes, and hardware in the silver-tone or black families. Understated subway tile is also a hallmark of this style. The overall look is bright, understated, sophisticated yet homey.
Working with a 19’ x 14’ space the first obstacle was designing it to meet kosher standards. All cooking, preparation and cleaning areas needed to be doubled and separate so the bulk of the projects work focused mainly on space planning. The work space lining the kitchens perimeter houses a sink, dishwasher, 36” pro range, wall oven, microwave, Sub-Zero refrigerator & freezer and preparation area. The island is equipped with another full size sink and dishwasher as well as ample preparation and serving space.
With the space planning complete they turned their focus on capturing the design. White painted shaker style cabinets with flush, inset doors by Signature Custom Cabinetry were used through the kitchen topped with honed black granite. Giving the kitchen a healthy dose of personalized charm are the honed marble Carrera subway tiles on the backsplash, a built-in desk area for the children, custom columns flanking the islands corners and sink area and a richly stained oak floor. Chrome hardware and pendant lighting add the finishing touches that complete the look.
The homeowner was so happy with the outcome that she sent a friend in to work with me on creating the same design in her own home,” recalls Murray. So how do you achieve this look in your own home? The foundation for the design is white or variations of white in dull finishes. Originally, English Colonial homes actually painted cabinets, walls and furnishings in milk paints made from a combination of pastel pigments and skim milk.
Cabinets should fall into the shaker, mission or recessed panel flush mount families - sans any fancy ridges or curvilinear detailing. Same goes for the mill work. Exposed hinges are a plus. For hardware, stick with in the silver-tones – chrome, nickel, pewter in honed or brushed finishes or aged black classics such as irons or oil rubbed bronze. Think classic restoration style pulls and handles.
Decorative lighting should be pendant with silver tones or combination silver and frosted white or white. Bell and dome shapes are popular. Avoid sharp edges that make may lend a contemporary style to the room. Additional decorative lighting can include lamp style wall scones in similar finishes with or with our shades. Recessed lighting can and should be used for functionality but down play their presence in the room by utilizing low profile, recessed cans.
What really drives this style home is the contrast of a few well placed soft dark colors juxtaposed against volumes of white - floors and countertops being the most common.
Common countertops include honed black granite, grey solid slates, soapstone and dark woods all with eased edges. The idea is soft and lived in but not over worn.
For the backsplash, stick with subway or rectangular shaped tile in whites, pale or pastel colors. Offset brick patterns are extremely popular. The backsplash should look clean and subtle. Avoid using busy patterns, heavy grout lines or earth tones as they will take away from the overall look.
Featured Article, House Magazine
Seasonal Seasoning
For the born entertainer, seasons present the ultimate genre for parties. Especially for residents of the north east who, for every season enjoy a new atmosphere of color, texture and temperature. With that inspiration Garden City homeowners turned to Douglas Kitchens to help them create a space that captures both the beauty of the seasons and their passion for entertaining.
"The homes original floor plan was somewhat choppy with many small rooms," recalls Doug Walsh, CKD of Douglas Kitchens. "For the new kitchen, they added a large addition that would serve as both a place to cook and entertain.
The new addition features a 30 foot kitchen with a dining area overlooking the gardens and leading out to the patio area. To maintain a continual flow between house and garden soft, neutral colors provide a pallet that can easily transition with the landscape. Oyster colored cabinets by Omega Cabinetry's custom line were chosen for their combination of subtle warmth and design flexibility. Integrated panels were used to down play the commercial like presence of appliances. While some appliances were covered, a 48" pro-range, the hallmark of any serious cook, was used as a focal point in the room. Clad in tile and architectural paneling, a hearth gives the range it's much deserved presence. Additional appliances include a double wall oven, two dishwashers, a power microwave and a 48" built in refrigerator. Keeping with the entertaining agenda, a 9 foot island was included, offering both ample space for preparation as well as a snacking and socializing area for their guests and children. Adjacent to the kitchen is a butler's pantry fitted with cherry burgundy cabinets an integrated dishwasher and a sink. Finally the mud room off the kitchen provides guests with a not so out of the way place to hang their coats when the season calls for it.
Featured Article
Seasonal Seasoning
If there is one client that knows precisely what they want in a kitchen it would have to be a chef, and rightfully so. They spend the better part of a day in the kitchen, far more than your typical homeowner or house wife has time for. Now imagine said chef is also the owner of a popular Long Island restaurant and it almost goes with out saying, their dream kitchen would have to be nothing less than marvelous. Contrary to popular belief, not all pro kitchens are clad in wall to wall stainless steel and oversized appliances. This multi disciplined home owner wanted something more traditional that mirrored the Victorian design of the rest or the home. Working with Doug Walsh, CKD they set out to design a kitchen that marries the pleasures of home with the power of professionalism.
As with any kitchen design, the outcome needs to embrace the lifestyle of the homeowner. Because this was a new construction, they designed the kitchen to open up to two additional large rooms in the house, a dining area and a family room, making it a virtual hub for entertaining, socializing and cooking. Therefore, the kitchens overall design really needed to flow with these two rooms. To accomplish this, the floors and millwork run uninterrupted though out the three creating a sense of belonging. To keep the design light with out loosing interest, emphasis was focused on dimension. The cabinetry is set in varying heights and depths highlighting focal points in the room. The difference in height not only draws you eye around the room but also ensures that the fabulous moldings don’t go unnoticed. Dimension was also the focus of the island which features large seating and preparation areas. The seating area is well defined with a raised countertop and circular form while the preparation area resides in the unit’s lower level. Cabinetry on the island is also set in varying depths. Bead board door fronts add just enough detailing to compliment the dimension and strength of the three rooms.
No chef’s kitchen would be complete with out a full range of professional appliances and this kitchen is no exception. Included are a pro range, a stainless steel side by side refrigerator/ freezer, professional microwave, wine refrigerator and one heavy duty dishwasher.
Finally, the overall harmony of the three rooms is complimented by the placement of some well selected furnishings. Rich, sturdy woods and leathers lend a contrasting sophistication to the otherwise delicate palette and really bring the room to life.
Featured Article, Builder Magazine
Growth. It's the kind of thing that's measured in business not just by an increase in profits, a few more employees or a larger inventory. Real growth, sustainable growth, is measured over time, tested, challenged and re-tested. It what is ultimately done with increased profits, a few more employees or a larger inventory that results in growth. It is the ability to create, recognize and seize opportunities.
Rick Walsh owner and President of Walsh Enterprises is well versed in the ups and downs of business growth. He started WE some thirty years ago in Hicksville originally as a manufacturers rep for a few commercial plumbing lines. He spent the first few years in business were establishing a client base and expanding their product offering. Within 5 years, Rick Walsh one of the owners, bought out his two partners and began to diversify, adding two architectural lines to the product mix. Within 10 years he had grown his client list, product offering, inventory and staff enough to warrant a move to a larger facility. By this time, his two sons Doug and Rich had joined the business as well.
Among the new lines they offered, a best seller was a compact kitchen line. His son Doug however, noticed that the line lacked many of the features that clients were looking for. Recognizing the market potential for cabinetry, Doug started the Douglas Kitchen & Bath division and set out to expand their cabinetry product offerings.
What primarily began as a one desk division selling and specking solely to architects, engineers, builders and remodlers, flourished into a 7,500 square foot state of the art showroom in a building adjacent to Walsh. Today the showroom, open to the public and trade alike, carries six cabinet lines including stock, semi-stock and custom options, appliances, fixtures, tile and countertops and showcases over 75 kitchen and bath displays (many of them fully working). Products and displays are constantly being updated to reflect changes in the business, product lines and new designs and the showroom is the recipient of numerous industry awards. Recently the showroom was updated to include an new line of Viking appliances.
Over the years the company has relocated twice to accommodate their enormous growth and success. Today they are located in two adjacent buildings on Allen Blvd in Farmingdale. Overall, the company's focus is to be a single source for developers, builders and contractors. Aside from the showroom and fully stocked warehouse of building products the facility also offers conference rooms and training rooms for clients as well as installers.
Recently the Walsh Architectural Sales Division (WAS) has been undergoing an expansion. The division, managed by Tony Ditizio, sells, stocks and installs a large selection of building specialty products including, washroom accessories, toilet and shower compartments, fire extinguishers & cabinets, wall protection, lockers and shelving, wire mesh partitions, cubicle and tracking curtains, floor mats & grates, visual display boards, projection screens & lifts, interior sinage, shower doors and tub surrounds, Corian and custom products, medicine cabinets and mailboxes and house numbers.
Catering mainly to the commercial building and and multi unit residential developers, WAS offers single source purchasing, a dream for developers of large projects and detailed job take offs and competitive bids. Additionally, they maintain a considerable inventory of products, offer same day pick up and installation services. Over the last two years they have included roughly 20 new product lines in an effort to meet client needs and expand the new division.
What makes the entire business a success is their ability to recognize new business opportunities and cater to them. All three divisions operate independently and run in complete synergy with each other enabling them to share knowledge and resources while specializing in service areas. The overlap of product needs from clients of all three divisions create multiple opportunities for the divisions to work together. Overseeing sales of Walsh Enterprises, the parent company, is Rich Walsh. Rich provides yet another smooth reinforcement between the three divisions and large commercial clients.
The company has been in a major growth phase over the last several years and shows no signs of slowing. Current projects include several Manhattan sky rises, Stonybrook University, and multiple school, ,government, hospital and library's contracts in the Tri State area. New expansion is underway at both Walsh Enterprises and Douglas Kitchens including new offices to accommodate the growing WAS team, a larger plan and takeoff, an expanded literature room and, of course, showroom updates and enhancements.
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